Endura
2025
Overview
Endura is a web-based platform designed to help young New Zealanders to navigate their fitness journey. This project addresses misinformation and unrealistic body standards that are commonly displayed on social media platforms while creating a healthy environment for people to grow and improve.
The challenge
The challenge of this brief was to create and pitch a web-based media company that addresses a need from young people in Aotearoa New Zealand.
For this, I chose to focus on fitness and specifically the challenges people face when it comes to working out.
The problem
People are unable to trust the information they find online about working out due to the fake bodies displayed and the wide spread of misinformation.
Findings
Through interviews and user testing, some of the main issues that my audience faced when it came to working out included the following:
- Trust in online media has significantly reduced.
- Short content is preferred
- Young adults typically use social media platforms when seeking out information
Ideation
Through my ideations, I explored how a web-based fitness media platform could create a trustworthy and healthy environment for young people online to workout. I developed the concepts around the user specifically and created a secondary part of the media to give users a sense of community, whether it was a blog, or other creative section for the users.
The solution
The solution is a website that creates a tailored workout for the user in short videos and includes a blog where people can share their progress and ask the community questions.
This gives users both the opportunity to learn, workout, and connect with their new found community.
Approach
My approach for Endura was highly focused on user testing and finding the underlying issues that people face when it comes to working out and trusting social media. The approach also focused on the following:
- Branding
- Sketching
- User testing
- Feedback
- Paper prototyping
- Lo-fi prototyping
- Hi-fi prototyping
- Coding
The Outcome
The outcome of this project was Endura, a web-based fitness platform where people can select and create targeted workouts tailored to them. Through short and focused content, users are able to follow along with video content that clearly explains the workout.
Overall, this project created a trustworthy and engaging platform for young kiwis to approach their fitness journey.
